miStory

We began as teachers working in Inner London. Now we support school communities with our groundbreaking app.

Greg managed three PE departments before moving into university teaching and Marcella taught English and led a large EAL team. Alongside long careers in education, we established a children’s physical activity centre, miSport, which developed a reputation for being cutting-edge and research led. We worked with thousands of young people ranging from those who found PE challenging at school to teenage athletes who competed.

Our passion has always been to help young people develop and sustain a physical activity habit. But we realised that there was a fundamental problem: whilst our sector had been working hard for years towards the universal goal of supporting young people in being physically active, nobody really knew whether or not we were achieving this.With three active children, our family and professional lives became increasingly blended. The idea of miMove was born one afternoon at our kitchen table, whilst our children were scrolling and messaging friends on Instagram. They were voluntarily sharing information. This is when we realised we were looking at the solution.

We set about creating an app that encouraged young people to safely and simply share information about their activity - how, why and when they were active - utilising the very best of tech in order to support young people develop a positive attitude with physical activity. It’s been a steep learning curve but by the end of 2019 we had version 1.0 ready. We haven’t looked back.

At heart, we are and always will be educators. We drew upon our experiences, research across a range of disciplines and our commitment to inclusion, to create miMove and these remain central to our work.